Book DescriptionWe're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World These are tough questions for the pushers of technology to answer Our economic system ожфоу is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliancesthat we're unleashing upon the world We need to ask what impact all this stuff will have on our daily lives Who will look after it, and how? In the Bubble is about a world based less on stuff and more on people Thackara describes atransformation that is taking place now -- not in a remote science fiction future; it's not about, as he puts it, "the schlock of the new" but about radical innovation already emerging in daily life We are regaining respect for what people can do that technology can't In the Bubble describes services designed to help people carry out daily activities in new ways Many of these services involve technology -- ranging from body implants to wide-bodied jets But objects and systems play a supportingrole in a people-centered world The design focus is on services, not things And new principles -- above all, lightness -- inform the way these services are designed and used At the heart of In the Bubble is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation.  Крем основан2005 г ISBN 0262201577.